Location Jefferson, Oregon, USA
Application context Blueberry farm (Vineyard & Orchard)
Problem definition Crop loss due to bird damage in the blueberry farm
Pest bird species Starlings (Sturnidae), Blackbirds (Turdidae), Robins (Turdidae), Swallows (Hirundinidae)
Time during the year of bird presence June – October
Time during the day of bird presence From dusk to dawn
Birds reduction after the Autonomics have been installed 90.3 %
Total laser projection area 170 acre
In use since June 1, 2017
Number of systems 9 x Autonomic 500
Bird behavior Perching, landing on bushes
Before Autonomic use After Autonomic use
Yearly production of the farm 787,500 kg 1,050,000 kg
Average yearly production per acre 4,632 kg  6,176 kg
Average price per kg 0,38 USD 0,38 USD
Yearly revenue excluding bird damage 400,000 USD 400,000 USD
Crop loss due to birds 25 % 0,067 %
Yearly bird damage to the farm 100,000 USD 267 USD
Yearly bird damage to the farm per acre 588 USD  2 USD
Actual yearly revenue after bird damage 300,000 USD 399,733 USD
Saved production as a result of the Autonomic use 262,500 kg
Yearly additional revenue 99,733 USD
Yearly additional revenue per acre 1 USD

Revolutionary lasers save $100,000 per year on crop loss

Fruit growing industry in the United States

Thirty eight states grow blueberries commercially. However, ten states account for more than 98 % of U.S. commercial production: California, Florida, Georgia, Indiana, Michigan, Mississippi, New Jersey, North Carolina, Oregon and Washington.

The U.S. Department of Agriculture National Agricultural Statistics Service reports that American growers lose tens of millions of dollars each year as a result of bird nuisance and ineffective bird repelling methods (research was limited to two crops and seven states).2 The research “Bird damage to select fruit crops: The cost of damage and the benefits of control in the following five states: California, Michigan, New York, Oregon and Washington.” estimated that the current bird damage costs per acre ranged from 42 USD in Oregon tart cherries to 2,942 USD in Washington Honeycrisp apples.3 The blueberry crops suffer most from the bird damage. The bar chart “Impact of bird damage on the profit of the farm” demonstrates the growers’ qualitative assessment of the effects of bird damage on profit.

Impact of damage on the profit of the farm

Oregon and Washington have the biggest blueberry crop damage caused by birds per acre. The damage per acre for blueberries equals to 1,851 USD for Oregon and is calculated at 11,238,095 USD for the entire state. The table “Bird damage per state” demonstrates the bird damage in fruit production per hectare/acre and statewide.

Bird damage per state

Bird damage in blueberries (USD) Per acre Statewide
California 824 2,649,875
Michigan 757 14,052,402
New York 651 585,753
Oregon 1,851 11,238,095
Washington 989 4,653,105

Bird species responsible for crop damage

The birds that are responsible for damage to blueberry crops in the researched five states include American Robins, European Starlings and Blackbirds.

Top 3 birds responsible for blueberry damage
American Robin (Turdus migratorius)
European Starling (Sturnus vulgaris)

* This category could include one of several bird species including the red-winged Blackbird, Agelaius phoeniceus, or potentially misidentified European Starlings.

The data illustrates the significant impact bird nuisance has on farming and, specifically, on fruit industry, which is an important sector of the U.S. economy. Many farmers have been unable to successfully resolve this problem, as they were relying on inefficient bird deterrence methods.

Current yield-loss due to bird damage in fruit production

Bird damage in blueberries (%)
Bird damage in blueberries (%)
California 3.8 %
Michigan 10.5 %
New York 11.7 %
Oregon 18.2 %
Washington 9.7 %

Justin Meduri, owner of Meduri farms

Laser bird deterrent and its benefits

Through innovative processes and strong customer, employee, and supplier relationships, Meduri Farms is committed to being the premier infused dried fruit producer in the world. Innovation is a very important aspect of any business and as such, Justin Meduri, Farm Operations Manager at Meduri Farms, is always on the lookout for innovative and cost-effective bird repellent solutions for their blueberry farm.

When Justin started looking for a more effective bird repelling solution, he discovered Bird Control Group. He was intrigued by the possibility of the automated laser bird deterrent system, and requested a demonstration of the Autonomic. During the demo, Justin immediately had great results and he went for a long term lease of 6 Autonomics. “It has been a success story ever since,” he says.

Laser bird deterrent technology takes advantage of a bird’s natural instincts. Birds perceive an approaching laser beam as a predator and take flight to seek safety. “This is so much better than scaring birds with falcons,” says Justin Meduri. “We had to work so hard to keep the birds away. Last year, it was one of the years with the highest bird damage. We had a lot of birds in the farm; now with the Autonomics we don’t even have to worry about it – we simply have no issue anymore.” A few months later Justin Meduri got 3 more laser bird repellents to fully protect his blueberry farm.

Crop damaging bird behavior

Justin Meduri noticed: “If it is one bird – the damage is not that big, but it is all about the numbers and volume. When a couple hundred birds perch on the fruit, you can throw a quarter of the fruit away because they are on the ground and thus, can’t be sold.”

  • First, birds land on the blueberry bushes which shakes the tree and makes the blueberries fall off.  
  • Second, birds eat the blueberries and move around in the bushes causing more blueberries to fall on the ground.   
  • Third, when birds take off, they shake the branches, causing more blueberries to fall off.

Before and after analysis

Situation before Autonomic use

  • Meduri Farms used falconry which cost 1,000 USD per day (approximately 90,000 USD per season of 3 months).
  • The yearly loss to bird damage was equal to 100,000 USD.
  • The actual revenue after bird damage was 300,000 USD per year.
  • Yearly production of the farm before Autonomic use was equal to 787,500 kg.

Situation after Autonomic use

  • Yearly loss due to bird damage has been reduced by 99.73 % to approximately 267 USD.
  • Actual yearly revenue after bird damage increases by 33 % to 399,733 USD, which means Meduri Farms saves up to 99,733 USD each year.
  • Yearly production of the farm after Autonomic use is equal to 1,050,000 kg.

Comparison of revenue

Yearly loss to bird damage (USD)

Yearly production of the farm (kg)

Bird detterent set up at Meduri Farms

The blueberry varieties produced at Meduri Farms are Aurora, Drapers, Liberty, Legacy. They all mature at a different time during the season. Therefore, the Meduri Farms’ Autonomics are powered by solar energy and installed on a movable pole system. The adjustable pole mounting system allows for the repositioning of the laser devices throughout the farm. In this way, the Autonomics can be moved from the early ripening blueberries to the later ripening blueberries. This results in optimal bird deterrent based on the level of bird activity in various sectors of the farm.

Justin is very encouraged with the success realized at Meduri Farms, and is planning to place two more lasers into operation to cover additional areas of the farm.