Australia’s demand for domestic fruits and vegetables increases due to the coronavirus pandemic
The Australian horticulture industry is facing a higher demand for domestic fruits and vegetables. The reason behind this unusual increase is the buyer’s behavior to get a large intake of vitamins and antioxidants that can help in staying healthy during the Coronavirus outbreak.
Fruit and vegetables are known to be rich sources of vitamins, as well as several natural compounds with antioxidant1 and anti-inflammatory2 properties. Vitamin A and C, for example, play a crucial role in the metabolism of the body and immune response. Thus the Australian Dietary Guidelines recommend that adults consume at least two servings of vegetables and fruits a day. For children, depending on age, it can increase up to 5 servings per day3.
The high demand for fruits and vegetables forces growers to increase production volumes in order to meet the demand. This means that most growers have to provide a more significant amount of fruits and vegetables than they anticipated and need a creative approach to boost production.